Posted by: Mahdi Ebrahimi | October 5, 2007

Wholesaler started Organic Supermarket Chain in Malaysia

 
   
Selina Gan Country Farm Organics is one of the leading players in the Malaysian organic industry. It is the only company in the region that offers a comprehensive range of organic products and services. Country Farm Organics was founded in 1998 by Selina Gan and is dedicated to introducing affordable quality organic food to the general public in Malaysia and the surrounding regions. The company has an own wholesale, four retail outlets, restaurants with cafes, ‘shop within a shop’ solutions and delivers to big supermarkets. Picture: The Malaysian eco-entrepreneur Selina Gan
Besides these activities, Country Farm Organics is also a manufacturer, exporter and licensor. It is currently exporting to Middle East and South East Asia. Selina Gan, the founder and Managing Director has been the driving force at Country Farm Organics as well as in the Malaysian organic market. Educated in Los Angeles she has degrees in BSc in Business Administration and a Masters of Real Estate Development from the University of Southern California (USC). A large part of Ms Gan’s motivation to establish Country Farm Organics is rooted in her passion for healthy living. She wants every one, rich or poor, to enjoy reasonably priced healthy organic food. Therefore, she sets out to provide the highest quality organic food at an affordable price.shop-in-shop at CarrefourSelina Gan began in 1998 importing a wide range of organic food and also sourcing from local organic farms. At that time she focused only on the wholesale business. However, when she realised that even when she lowered her wholesale prices, most of her dealers were not passing on the discounts to their customers, she decided to move into retail business herself. This was the case in 2004 when she opened her first retail outlet. She also provided cooked organic and wholesome food through the attached Food and Beverage outlet. In the mean time, there are four Country Farm organic supermarkets with over 300 m² (3300 ft²) retail space – three in Malaysia and one in Singapore. Each carries 1300 SKU’s (product items). Besides there are six licensees in Malaysia and Singapore.
In eight different conventional supermarkets there is a ‘shop within a shop’ concept (picture: Carrefour) with around 100 m² (1000-1200 ft²). In these shops there are 1000 -1200 SKU’s. The wholesale business is comprising 1300 SKU’s which are delivered to 95 costumers.

Over 70 experienced employees are working for Country Farm Organics on the different levels, promoting thus healthy lifestyle through organics. On top of the existing outlets and licensees, Country Farm Organics products can be found in hypermarkets and supermarkets chains. 4 Jusco-Markets and 12 Cold Storage and three Carrefour already carry products of Country Farm Organic as well as Supermarkets from Giant, Isetan, Sogo, Village Grocer, Citi Super and Greenway. Another seven Carrefour will follow.

CFO restaurantMore opportunities for anyone who wants to venture into the organic business through Country Farm Organics’ will offer a franchising programme, which now is being developed. The programme provides the potential organic business owners with education, training, start-up tips, products and everything they need to own a successful organic business.

Besides education materials, awareness programmes and health talks, Country Farm Organics also sells its products at an affordable price so as to encourage more people to choose organic products. In its retail outlets, qualified nutritionists or well-trained shop assistants are at hand to offer free and friendly advice to help customers understand better about the organic products that they are buying. The passion to educate the public on the importance of eating and using organic products has led Country Farm Organics to actively organise educational, promotional and awareness activities. Nutritionists are placed at the outlets to answer customers’ queries. The chef and cooks promote organic cooking by conducting cooking demonstrations. Health talks are held regularly to educate customers and interested parties on consuming organic products. Our nutritionists are also invited by corporate clients to speak at their health seminars.

vegatables chiller“Country Farm Organics gives special attention to ensure all its products are organic by checking the origin of each product,” says Selina Gan. The organic certificates are placed at the outlets so as to allow the customers to inspect before purchasing. The company’s warehouse is currently going through HACCP and organic certification. With these certifications, all products that are produced and packed can now carry the label “organic”. (picture: Country Farm Organics’ vegetables chiller)

Country Farm OrganicsCountry Farm Organics wants to offer its customers a trendy, fun place to purchase organic products and have great food in a social environment through its outlets. The range includes grocery items, as well as organic fruits and vegetables, meats (free-range chicken, wild caught seafood), organic baby food, organic soy products, organic breads, personal care items, natural plant based detergents. For children there is organic cotton wear and baby toys. Country Farm Organics is also the first organic company to introduce organic soy ice cream and organic soy smoothies to Malaysia. 80 % of the products are from organic origin. 20 % of the asortment is ‘natural’ like yeast, salt and supplements, plant based detergents or naturally grown rice. (picture: Country Farm Organic Oats)

CFOAttached to two of the retail outlets is a restaurant with café that serves wholesome and organic food. After much research and preparation, the culinary team at Country Farm has creatively developed a diverse and most unusual menu that consists of a wide repertoire of organic and semi-organic dishes using mostly ethnic ingredients and recipes. Most of the restaurant food items are 75 % to 90 % organic ingredients, beverage such as freshly sqeezed fruits & vegetables juices are 100 % organic.
“There is a great emphasis on producing low-carb and healthy wholesome dishes because we recognise the growing trend among the younger generations is towards more healthy and delicious cuisine” Gan is convinced. No processed foods but completely natural ingredients are used in Country Farm Organics’ food outlets. “Slow Cook- Healthy Food” is more than just a slogan because Country Farm’s chef and cooks actually make every effort not to overheat because that will destroy the natural enzymes and cause the food to lose its valuable nutrients. (picture: Bangsar outlet’s restaurant) Customers who need specialized diets can depend on Country Farm Organics to give them the exact organic products they require. For example, those who are diabetics or lactose intolerant will be able to purchase items from any of Country Farm Organics outlets to fit their dietary needs.

CFOCountry Farm Organics (picture) started its business as an importer and wholesaler of organic fresh fruits, vegetables and herbs for customers in Malaysia. It also buys a wide range of produce from local organic growers. Currently, it is supplying to a considerable number of organic stores, supermarkets and hypermarkets in Malaysia such as Jusco, Giant, Cold Storage, Isetan, Sogo and Greenway. Country Farm Organics also supplies organic ingredients to manufacturers of health products, restaurants and hotels.
In Malaysia Country Farm Organic is the main supplier. “We process and repack bulk items into our own brand. We are currently paying lots of attention to brand building and we have many overseas products produced and labeled under Country Farm logo“, states Selina Gan. “But we also sell into Singapore, Indonesia, Brunei, a bit to Dubai, a bit into Hongkong too.”

CFOCountry Farm Organics also offers natural products under its Nature Quest label. Nature Quest label is for products which are usually not available in organic form. As expected, the quality of Nature Quest products are of the highest standard. Country Farm Organics’ privilege card members are entitled to special discounts when purchasing organic products at the company’s outlets and authorized licensee shops. This is part of the customer relationship management programme. Privilege card members are treated to special events, product coupons, free drinks, weekly educational e-newsletter and Country Farm Organics’ newsletter.

It is the personal commitment of the management and staff at Country Farm Organics to never compromise on the organic principles. This means that Country Farm Organics will always make sure that all its products are traceable to their organic sources and it will never substitute organic food with conventional food. To maintain its vision, Country Farm Organics has taken the next step to verify the integrity of its operations by having its warehousing facilities, products and methods of operation inspected by a third-party organic-certifying body. It desires to stay transparent so that it can continue to maintain its reputation as a company of integrity and reliability. This is the philosophy that shapes the company’s growth and direction.

CFOUnderlying Country Farm Organics’ rapid and hard-earned success is the excellence of its products and the competence of its management. To achieve her vision, Selina Gan continues to find ways to expand her business. In August 2004, Berjaya Group Berhad acquired 70 % of Country Farm Organics and became the major shareholder. “This partnership provides a collaborative effort, establishes a symbiotic relationship that is beneficial for the rapid growth of Country Farm Organics” says Gan. She stays on as its Managing Director and continues to provide the direction of growth for the company.

Selina Gan created the tagline, “Bring Home Organic For Less!” because she believes that everybody should be able to eat organic food without having to pay exorbitant prices. As the price gap between conventional food and organic food is extremely wide in Asia, she has taken it upon herself to bring the price down by importing organic products in bulks and buying more from local organic farmers. Her aim is eventually to achieve only 25-30 % price premium, instead of couple of 100 % as often seen in Asia.

RELATED LINKS: http://www.organic-market.info/bio-markt/en_inhalte/inh_index.htm?catID=0&childrenID=0&docID=221

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Responses

  1. Looking for a Organic Local Fruits supplies that can supplier full rance of local and imported organic fruit in acceptable price. pls check my web site mbg.com.my.

    • Dear Sir,

      We are able to offer you organic potatoes “Produced in Turkey” regularly. Pls. keep me inform your interest. We have all related certificates and able to serve you as packed according to your local standards.

      Regards,

      Ahmet

  2. your shopping center is excellent

    • WE ARE ABLE TO OFFER YOU ORGANIC POTATOES “PRODUCED IN TURKEY” REGULARLY. ALL RELATED OFFERS WELCOME TO “ahmet.kesoglu@gmail.com” AND ABLE TO CONTACT WITH ME +90 532 2663413.

  3. Is Country Farm Malaysia a certified packer? Are the vegetables and local fruits they sold are CERTIFIED?
    Since Country Farm advised customer to look out for certified organic products which is a very good advise.
    All hypermarket, supermarket and big players, please do not mislead us the consumer.
    Why you guys are not selling certified organic products?

  4. i want to know about franchisee conditions for organic super markets. Thanks

  5. They’re not Malaysian – they’re Chinese. Do not trust Chinese products!!! Those products are not organic at all.

  6. WE are a group of entrepreurs in the USA.we are interested in starting a chain of min organic supermarket across the country

    • We are interested to start a organic shop but lacking in capital. Please advise us if you would like to work together.

      • how much capital needed for your organic shop?

  7. Where can find organic baby foods? What product?

  8. Where can find Organic baby’s foods in Malaysia? What product name?

  9. salam, vaght khosh.
    shoma irani hasthd.

  10. We please to offer organic fresh fruits and dehydrated fruits please kindly email to us at sales@thaidehydrate.com or our website at http://www.thaidehydrate.com

  11. organic foods is booming in the whole world. The real organic 5 stars foods are the sources of rich for everyone.

  12. organic trend is coming at Asian country. Those are realized it, they are the pioneer of the organic food fathers.

  13. Hey Agnes,

    You can try these organic brands available in Malaysia. Healthy Times and Holle.

  14. I want to know about the franchisee condition for supermarket organic. is it possible to open it in Indonesia

  15. what is organic when most of the so called “organic fertilizers” are not chemical free. The labels on Organic products are very misleading nowadays.

  16. I have vermi-compost from red worms. 100 percent guarantee. Interested to purchase, pls e-mail me at briantanchinyeam@gmail.com

    • Hi Brain,

      Please let me know more detail about the Red Worm, bcos i,m interested to set up vermicompost farm very soon. so please let me know the price off Red Worm that supply in malaysia. waiting for your reply soon possible

  17. Dears,
    Could you please give the adress and name of the purchasing manager of COUNTRY FARM ORGANICS from Malasya. (we are a supplier of organic food products from Spain . looking for importer from Malasya and the region)
    Best regards
    Hafedh

  18. I’m a restaurateur in Penang. I am interested in franchise some of your products in my restaurant. Can I request for a catalogue of the veggies you are selling?

    Appreciate your speedy reply :)

  19. I’ am looking for the Malaysian company who are dealing and wish to import in organic fruits. I have a special organic fruits and this is the Forviden organic apple from forviden apple garden IN DAMANVAND I OF IRAN..,

    PLEASE IF YOU ARE INTEREST AND WANT TO HAVE THIS SPECIAL ORGANIC APPLE FRESH AND WITH TWO COLOR, HALF IS RED AND HALF IS GREEN JUICY ; WITH VERY SPECIAL TASTE. YUMMY. NOT IN MALAYSIA MARKET YET FIRST COME FIRST SERVE…………

    CONTACT AT MY E-MAIL ADDRESS: weafasia5@gmail.com

    MS. MERIAM AIRAM/ DIRECTOR/MOBIN COMPANY

  20. Nicholas, I’m in Penang too. Do you interested to market Organic Juice Powder? eg. Carrot Juice Powder, Beet Juice Powder and BarleyGreen Juice Powder.

    All the product are certified organic product.

    If you’re interested to know more, kindly contact me at my email address:
    KoayChiewHock@gmail.com

    Or you can sms me at 016 441 3848

    • i,m interested in organic juice powder, please feeb back me as soon as possible

      thanks you

  21. I just started up a website listing over 400 organic addresses in Malaysia sorted on location and type of products. There are also maps showing location of each address

    I am interested in getting more information from anybody about Organic Shops, Farms, Suppliers and Restaurants in Malaysia. Products, addresses etc.

    Thank you in advance / Adam Testad
    studies(at)tm.net.my

    http://www.betterdietislam.com/

  22. Please ignore my earlier mail as the email was faulty. Please respond thru this. I am interested to start a franchise biz on organics stuff. Anyone able to help?????

  23. We please to offer organic fresh fruits and dehydrated fruits please kindly email to us at sales@thaidehydrate.com or our website at http://www.thaidehydrate.com

  24. I’m a huge organic fertilizer producer, currently i’m looking for those interested to become organic fertilizer supplier and B-B partner with those organic food producer. My price is much more cheaper that others because no need to go through 3rd party.

    • Mr.Feru Lee,pls leave your corresponding e-mail add or contact No in my e-mail box.urgent

      thanking you

      • Hi, Mr Marippan you can actually contact me by email ferru.sunseasons@gmail.com or call me up 016-9230031

  25. I’m a huge organic fertilizer producer, currently i’m looking for those interested to become organic fertilizer supplier and B-B partner with those organic food producer. My price is much more cheaper that others because no need to go through 3rd party.
    contact me at 016-9230031, ferru_lee13@hotmail.com

  26. anybody interested to buy B-B organic fertilizer which is produced by worm farming concept? What i offer to support organic food developement is to direct get the organic fertilzer from my company would be much more cheaper with those gone through 3rd party. Please do contact me by ferru_lee13@hotmail.com H/P +6016-9230031.

    • dear ferru lee,

      i,m interested in vermicompost fertiliser,please let me more detail about your fertiliser ? waiting for your reply

      bye bye

  27. hi there, i am an organic fertilizer producer and currently im able to supply up to 100 tonne/month of vermicast / vermicompost (wormcastings). im especially looking for organic farmers from malaysia or anybody interested anywhere in the world.

    pls drop a line for enquiries at saleho15@yahoo.com or call +6017.9177.066 or +603.7956.4948
    regards,
    saleh mokhtar

    • hi saleho,

      i need to know more detail about your vermicompost fertiliser. or did you have any webpage that i can lock in . bcos i,m interested with compost fertiliser to purchase.

      thanks you

      hear from you soon

      bye bye

  28. For Nicholas Penang

    Country Farm does not have thier own farm at all let alone certified organic farm.
    They claim certification displayed on the shelf. Maybe from 1 certified farm but are all their produce from that particular certified farm.
    Consumer be your own judge, dont be misleaded, be a smart buyer. Afterall you are paying a premium for organic food for good health.
    They are a number of certified farm in Malaysia. Check it out in MOA i.e. ministry of agriculture and look out for SOM. Listing of organic farms are listed, with their products and acreage. Acreage determine whether a farm can supply some many crops all year round.
    Government should take action to protect consumers being cheated by those big players.

  29. ORGANIC FERTILIZER & MEDICAL LEECH FOR SALES!!

    Anyone interested to buy and organic fertilizer or medical leech are welcome to contact me by +6016-9230031/ ferru.sunseasons@gmail.com price are negotiable by depend on quantity.

  30. Dear Sirs,

    We are very much glad to receive your mail and offer as a manufactures…..

    We are happy to note that you handled large manufacture of same.
    Introducing ourselves, we are trade research and contract consultants.
    We are working with both co-oprative firms and the HUMANITARIAN WITHOUT BORDERS(HWB) We have been in this service for many years with enough marketing and good reputation.

    There is a contract available with the (HUMANITARIAN WITHOUT BORDERS) for the supply of 1.5 MILLION PCS PRINTED PLAIN T.SHIRT, Baby Powdered Milk,HAIR DYES,FOOD STUFF, For your information, the (HUMANITARIAN WITHOUT BORDERS)are the nominated Agency in charge of all corporate contracts with Government and Ecowas Country.

    Our company was chosen by (HWB) to look for supplier who is ready and
    capable to enter into 1YEAR contract Agreement for the supplier of 1.5 MILLION PCS OF PRINTED PLAIN T.SHIRT, 10 TONS OLIVE OIL, 10 TONS OF HAIR DYES, FOOD STUFF According to the Award Committee (HWB) they estimated that this contract will be for a period of 1 year and subject to renew! al. and it is an open tender for the foreign suppliers to apply for bid directly in their office in charger of which we will give you their address to contact the ministry incharge for the tender bids procedures/ notice for the contract.

    They also said that in terms of payment will 70% Mobilisation fund by
    T/T after signing of contract Agreement to enable the supplier start
    production and 30% by T/T payable as soon as production are completed and
    ready for shipment.

    However, if you are interested and consider your company capable to handle this contract, please don’t hesitate to contact us immediately so that we can be able to forward to you their address for your immediate contact asap for the tender procedures/notice. needed by the HUMANITARIAN WITHOUT BORDERS……. for onward of the contract supply.

    Contract Quantity 1.5 MILLION PCS OF PRINTED PLAIN T.SHIRT.
    Specifications:

    T–Shirt tht made of 100% cotton yarn under the flowg specification:
    1.Style :Round Neck T- shirts, Short sleeve
    2.Yarn : 100% cotton
    3.Size : Normal European size
    (M:L:XL)
    4.Color:WHITE (With PRINTING)
    5. Packing : 1 doz of 12 PIECES

    Destination: Lome – Togo International Sea Port. So if you are interested in the tender bid then you are free to contact us back immediately so that we will tell you how you will apply for the tender biding asap ok.

    As an international Agent i have applied for the tender biding of the contract of which i have been approved and licensed to participate with my company for the tender biding of the contract supply but still looking for a reliable foreign supplier who can be able to work with me for the actualization of this contract just for the mutual benefit of the both parties.

    What i want is only 1% commission of the total invoice value of the contract order and the company will give it to me immediately after the execution of the contract order to the contract Board ok.

    The Management and staffs of our Company are wishing you all the best,
    while we look forward to hearing from you.

    Best Regard.
    Mr Kluvert/CEO
    plot 133 Rue Asiyeye Lome-Togo.
    Tel- +228-8229477
    Fax_ +228-8266591
    willyskluvert@gmail.com
    comp- SILVERCONSULT& CO GROUP LIMITED

  31. We have organic seaweed for sales, check out more information at http://www.seaweed-birdnest.com/

  32. We have fantastic products and superb income plan. Business expansion. Looking for pioneers.

    Regards
    Alexander

  33. im finding a supplier of organic product

    • hi, may I know what type of organic product that you were referring to ?

  34. Organic food is the way to go. I happened to meet some elderly parents who are going for organically grown vegetables and fruits. We applaud the webmaster/author of this blog. Very good articles.
    Thanks a lot.

  35. hi…I am looking for suppliers of organic sarawak peppercorns (green and black) who can supply in small bulk consumer amount.

  36. We have vermicompost for sales, check out more information at http://www.alibaba.com

  37. hi…I am looking organic wholesale supermarket in kathmandu and five retailer supermarket and we have 20 percent people of nepal like to consume.

  38. We are manufacturer of biodegradable & disposable plates and trays. We need distributors who can market our products along with your own organic products.

    ARECA plates & trays are the newest trend in food service. Your food comes from nature and now so does its packaging!!!

    If anyone interested kindly contact me: – +60122321024 rajesh_chinniah@hotmail.com

  39. I’m interested in opening a organic store in Malaysia. Looking for potential partner and suppliers*
    Thank You*

  40. can i know where i can get supplier for organic cotton and hem?

  41. The Organic Alliance Malaysia (OAM) would like to announce that it has just published its Organic Directory 2000. Please feel free to visit the site.

  42. Dear Sirs/Mdms,

    We are supplier a organic food in seaweed,Looking for organic shop in whole Malaysia.If you’re interested, kindly contact me at my email address:jss_jun@yahoo.com

    Regards,
    Jun

  43. Hi all,

    I’m in Penang.We have Organic Seaweed-SeaNest for sales.

    you’re interested to know more, kindly contact me at my email address:
    jss_jun@yahoo.com
    012-4240909

  44. I’m interest in setting up a organic shop. Where can i get the list of all the orgnic wholesaler or supplier?

  45. Plan to set up worm breeding/varmicompost farm in Kulim.Interested parties to be a business partner, please do contact me at subra252@yahoo.com. I’ll handle A-Z,just neea sleeping partner.I have big buyer for this vermicompost. Foreign investor especially from Dubai most welcome as it is for Middle-East market. Thanks.

    • hi subra,
      I’m interested to know yr Middle-East market for vermicompost cause I’ve stock for vermicompost. pls respond soon n tq

  46. We are producing Organic sweetener from the plant STEVIA. This is perfect replacement for those artificial sweetener out in the market. It definitely is the best sugar for diabetic and on diet people.

    We are looking for exclusive distributor in Asia. It comes in sachet or in bulks (kilos)

  47. Looking for Organic Supplier to distribute organic milk powder, soymilk and organic honey.


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