The majority of UK mums are increasingly converting to the benefits of organic food, according to a new survey. The survey, which was commissioned by the Soil Association, indicates that organic has reached far beyond ‘yummy mummies’, with more than eight in ten (84%) mums believing organic food is better for their family. This is supported by other recent evidence which has revealed that even amongst the most disadvantaged families over 50% buy organic food and drink. The poll, undertaken via parenting website Mumsnet, also shows that nine in ten mums believe organic food is better for the planet. The survey is supported by the Soil Association’s Organic Market Report, which has also been launched recently. It also highlights a boom in sales of organic, particularly for baby and children’s food. Organic baby food sales rose 7% to approximately £ 78 million, whilst over the same period sales of non-organic baby foods declined by 2%. The organic children’s finger foods sector (rice cakes, rusks, breadsticks and biscuits) increased by a massive 48% – it is so strong it now accounts for 46% of the total finger food market in the UK. And it’s not just babies that are benefiting, kid’s organic yogurts sales rose by 51% in the same period.
Carrie Longton, co-founder of parenting website www.mumsnet.com describes the phenomena: “The survey results show that mumsnetters are concerned about their family’s health and the environment and the majority think that buying organic will be better for both.”